We Buy Any Car Limited is a used car purchaser headquartered in Middleton, Greater Manchester, United Kingdom. It has branches in Great Britain, the United States the Netherlands and Germany.
The company was founded in 2006 by Noel and Darren McKee. In May 2010 the company expanded into the market of buying vans, through the brand webuyanyvan.com.
In 2013, the company was purchased by BCA (British Car Auctions).
International Operations
In March 2011, We Buy Any Car launched operations in the United States. Its first branches were in Baltimore and Annapolis.
In March 2014, We Buy Any Car launched in the Netherlands, headquartered in Barneveld with six branches nationwide.
The company launched in Germany in 2015 in North Rhine-Westphalia initially with branches in Cologne, Duisburg and Dortmund.
webuyanycar.com is not in any way connected to Kar Land PTY who have been trading in Australia as webuyanycar.com.au and recently entered liquidation. In 2012, We Buy Any Car Limited launched an action via the World Intellectual Property Organization (WIPO) in Geneva against Kar Land PTY alleging that the domain webuyanycar.com.au had been registered and was being used in bad faith. The adjudication can be viewed at http://www.wipo.int/amc/en/domains/search/text.jsp?case=DAU2012-0004. This action was not successful and webuyanycar.com continues to pursue other legal channels to protect its global brand reputation in Australia.
Advertising
We Buy Any Car is well known within the United Kingdom for its advertisements that make use of repetitive beats.
Marketing Magazine voted the TV advertisements the most annoying of 2011, 2nd most annoying advert of 2010 and 7th most annoying advert of 2009.
In March 2010 The Sun newspaper voted the advert the 'worst ad'.
The TV adverts have led to numerous parodies including We Hatch Any Egg and We Buy Any Cat.
Research
We Buy Any Car undertakes regular industry related research.
In late 2010, it released research highlighting the reduction in car maintenance skills amongst UK males.
At the beginning of 2011, We Buy Any Car completed research into the most commonly used car names; concluding that the most common car name is 'Betty'.
In March 2012, through analysis of more than 410,000 cars purchased, webuyanycar.com discovered that in 2012 for the first time, more women than men sold second hand cars. It also identified that the current "average" car sold in Britain is a five-year-old Vauxhall Corsa with 57,000 miles on the clock.
We Buy Any Car sponsors the charity Brake.
In October 2012 it launched 'See Me Stay Safe' a campaign supported by Brake, to encourage children to stay visible as the days get darker. webuyanycar.com distributed 5,000 hi-visibility vests to 5,000 children from Chester before the clocks went back.
Criticism
In March 2010 the Daily Mirror published an article that claimed the company offers people less money for cars than the original online quote. Despite previously receiving positive recommendations from industry journalists, in April 2011 the Office of Fair Trading investigated this and found some of We Buy Any Car's practices to be potentially misleading.
In April 2011 The Guardian published an article claiming We Buy Any Car offer just one in 25 the price quoted online further damaging their reputation.
References
External links
- We Buy Any Car UK
- We Buy Any Car USA
- We Buy Any Car Nederland
Interesting Informations
Looking products related to this topic, find out at Amazon.com
Source of the article : here
EmoticonEmoticon